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Professional results, made simple + safe for everyday.

Products

Elevate your laundry
AGITATOR TOOL Professional Stain Removal, Simplified 1x Agitator boning tool  Crafted from genuine cattle bone, the TRULY. Agitator Tool is...

  • Proudly Australian owned + made

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    Eco-conscious packaging

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    Paraben, peroxide + phosphate free

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    Never tested on animals

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    Palm oil free

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    Harsh toxins, SLS, SLES, SCS free

Don’t just listen to us

  • ★★★★★
    "TRULY. is an amazing stain remover that works with just one spray and a wash, leaving clothes spotless and fresh."
    Nesi S.
  • ★★★★★
    "Great product. Truly - great product for getting out blood and make up stains."
    Jodie W.
  • ★★★★★
    "TRULY. Is a lifesaver in my household. Saving the world one of my husband's stained t-shirts at a time. Will be buying it by the bucket load."
    Bec R.
  • ★★★★★
    "Truly, truly works. Truly works on a wide range of materials and stains and gets results."
    Sam H.
  • ★★★★★
    "An absolute must have! I managed to get bolognese sauce out of my brand new white cotton dress. It disappeared before my eyes. Never seen anything like it."
    Katie L.
  • ★★★★★
    I Truly loveee this product! From the packaging to the smell - it is so luxe and easy to use. I now, don’t need to stress about my kids staining their clothes because I know how easy it will be to clean. The agitation tool is such a great idea and it’s the first time I’ve used anything like this. It’s made the process of doing my laundry so much more enjoyable. A staple in my laundry now 
    Heavenly S.
  • ★★★★★
    "Truly lives up to its name. It made my white linen pants look brand new."
    Meki S.
  • ★★★★★
    How is this magic even possible! The packaging is better than a Hermes bag, I can’t bring myself to throw it away. Buying 2 more before they sell out!
    Kristina W.

THE FOUNDERS.

Truly began the way most great problem-solving ideas do: with real life, real clothes, and really honest conversations.

We’re Simi and Kara — a husband and wife team, parents to three little mess-makers, and the heart behind Truly. After years of working as a dry cleaner, Simi has seen every type of stain walk through the door, and Kara juggling the constant chaos of family life, we realised people didn’t need more products… they needed the right one.

Something that worked on real clothes, in real homes, for real families.

Our mission is simple: take the stress out of caring for your clothes and home fabrics, and replace it with confidence, clarity, and results that truly speak for themselves.

From our family to yours — welcome to Truly. Let’s make life (and laundry) a little easier.